A Study of Badminton Involvement and Related Purchase Decision Process on Badminton Players in Taipei City

• Main Author: 林奇潭
• Other Authors: 林偉立
• Format: Others
• Language: zh-TW
• Published: 1998
• Online Access: http://ndltd.ncl.edu.tw/handle/85065133139495297744

碩士 === 國立體育學院 === 體育研究所 === 86 === 　　The Purpose of this study was to 1) describe the demographic characteristics, involvement level, badminton experience, motivation level, and related purchase decision process of badminton players, and 2) to compare effect of badminton involvement on badminton experience, motivation level, and related purchase decision process. Zaichkowsky''s Personal Involvement Inventory and a self - developed questionnaire were distributed to 180 badminton players in Taipei city. The valid returned questionnaire was 138. After Statistical analysis, the results were that 1) the demographic characteristics were male, age between 31-40, college graduated, monthly income between 60,000 - 80,000 NT dollar; 2) most players have been playing badminton for 4-6 years, yearly playing frequency was between 31 - 60 times, competition experience was below 2 times, Viewing TV Badminton Coverage was 6 times, yearly expenses on equipment was 20,000 - 40,000 NT dollar; 3) reasons for playing badminton was to exercise; 4) the quality of the facility was the primary element in making purchase decision; 5) the involvement level of badminton players was significantly different on their related purchase decision process; 6) the involvement level of badminton players was significantly different on pleasant and excited feeling generated from playing badminton; 7) the involvement level of badminton players was significantly different on searching process relate to badminton facility. The markcting strategies were suggested to facility owners.