The Effect of Brand Alliance and Ccountry-of-Origin Effect on Product Evaluation

碩士 === 國立成功大學 === 交通管理(科學)學系 === 86 ===

Bibliographic Details
Main Authors:	Hsu, Ting-ting, 許婷婷
Other Authors:	Dungchun Tsai
Format:	Others
Language:	zh-TW
Published:	1998
Online Access:	http://ndltd.ncl.edu.tw/handle/78357771045818303174

Similar Items

Effects of Consumer-Brand Relationship on Promotion Advertisement Brand Alliance's Brand Attitudes
by: Hsu, Ting-Jung, et al.
Published: (2014)

The Effects of Product Categorical Relevance and Brand Image Fit on the Evaluation of Brand Alliance
by: Yu-Ting Wang, et al.
Published: (2008)

The effects of product complementarity ,brand fit, and promotional pricing in brand alliance strategy.
by: Ai-Ting Yuan, et al.
Published: (1999)

Effects of brand personality fit and product complement on brand alliance effectiveness
by: Hui-Chin Chen, et al.
Published: (2003)

The Enhancing Factors of Cause-brand Alliances Evaluation and Spillover Effects of Alliances
by: CHI, WAN-PING, et al.
Published: (2017)

A study of the relations between country of origin image and quality perception- the moderate effect of customer's factor
by: Ting-Ting Hsu, et al.
Published: (2006)

The Effect of Brand Alliance on Brand Equity
by: Leu Fang-Jou, et al.
Published: (1998)

The effects of cross-border strategic brand alliance on consumer product evaluation
by: Lee, Jin Kyun, 1975-
Published: (2010)

Evaluations of Branding Alliances between Product Fit and Brand Fit
by: San-He Wang, et al.
Published: (2011)

A Study of Effects of Brand Alliances on Wax Apple Brand Evaluations
by: Huang, Ching-Hsuan, et al.
Published: (2001)

The Effects of Brand Personality Fit on Brand Alliance
by: Hsin-Yi Chen, et al.
Published: (2000)

The Effects of Individual Brand Relationship Quality of Ante-Brand-Alliance, Brand-Alliance Trust and Brand-Alliance Affect on Brand-Alliance Equity: The Cases of Smart Phone and its Operation System
by: Yen-Chou Chen, et al.
Published: (2012)

The Impacts of the Cause-Brand Alliance on Partners: The Moderating Effects of Product Type and Alliance Motivation
by: Teng-Kuei Chang, et al.
Published: (2006)

The effect of Brand Name Combinations on Brand Alliance
by: Ching Hsin Wu, et al.
Published: (2009)

The Effects of Region of Origin and Co-brands on Consumer''s Evaluation of Private Brands
by: Yih-ting Wang, et al.
Published: (2011)

The Quality Signaling Effect of Brand Alliances
by: Kao, Chi-chen, et al.
Published: (1996)

How Primary and Secondary Branded Ingredient Affect Consumers’ Evaluation to Brand Alliance Product
by: Kuo-Yin Chang, et al.
Published: (2010)

A Study of The Effects of New Products' Brand Alliances on Purchase Intentions
by: Yi-fang Lee, et al.
Published: (2007)

Influence of Brand Image and Cause-brand Alliance Fit on Brand Equity - A Case of Uniqlo
by: Kai-yen Hsu, et al.
Published: (2015)

The Effects of Brand Complementarity, Brand Fit, and Price on Perceived Quality --- A Study of Alliance Product
by: Chen Hsiang Chun, et al.
Published: (2004)

Influence Analysis of Consumer Brand Evaluation to Brand Alliances and Brand Mergers-Consumer Electronic Product as Example
by: Chih-Wei Huang, et al.
Published: (2011)

The effects of production origin and brand origin on consumer behavior
by: Hsish,Wan-Lung, et al.
Published: (1994)

The Effect of Country of Origin on Consumer’s Purchasing Intention in E-bookstore
by: Ting-Ting Yang, et al.
Published: (2008)

The Effects of Joint Marketing Alliance on Brand Equity
by: Ming Fang, et al.
Published: (2002)

The effects of implementation of adoption of
by: Ting-Ting Hsu, et al.
Published: (2011)

The Study of Brand Alliance Effectiveness : Taking Product Placement in Music Video as an example
by: Tsui-Ying Wang, et al.
Published: (2013)

The Influence of Brand Awareness on Customer Attitude to Brand Alliance and Feedback Effect
by: Yen,Hsiu-Hua, et al.
Published: (2006)

Effect of Country-of-origin and Consumer Ethnocentrism on Brand Image and Product Evaluation
by: SIVAROJ PONGSINBURAPAT, et al.
Published: (2017)

A typology of brand alliances and consumer awareness of brand alliance integration
by: Chatterjee, R., et al.
Published: (2018)

The factors that affect consumer evaluation of brand alliance.
by: Chen, Irene, et al.
Published: (1997)

The Influence of Brand-Alliance for the Original Brand Equity in Mainland China - A Study of Mobil Phone Industry
by: Kuang-Yuan Huang, et al.
Published: (2008)

Social Alliance and Brand Identification: The Moderating Effects of Altruism
by: Chung, Yu-Yun, et al.
Published: (2015)

A Study of the Effects of Corporate Image Consistency Between NPO and PO on the Effectiveness of Brand Alliance
by: Wen-Shing Sheu, et al.
Published: (2004)

The influences of homepage function and brand familiarity to brand attitude and consumption intention of hotels
by: Ting-Ting Chang, et al.
Published: (2000)

The influences of homepage function and brand familiarity to brand attitude and consumption intention of hotels
by: Ting-Ting Chang, et al.
Published: (2000)

The Effects of Brand Alliance on Co-Branded Credit Card:An Assessment of Purchase Intention
by: 官思瑩

Brand and Sub-brand Effects: A Game Theory Approach
by: Wan-Ting Hsu, et al.
Published: (2014)

Influences of Brand of Origin on Purchase Intention and Product Evaluation: Moderating by Manufacture of Origin Brand Image
by: Chih-Ming Liao, et al.
Published: (2014)

The effect of vertical extensions on the evaluation of the brand extension and the original brand name
by: Smith, Margo J
Published: (1993)

An Empirical Study on Relationship Among Motive of Brand Alliances, types of Alliance and Brand Equity.
by: 殷仲華
Published: (1997)