The Theory and Application on the Marketing Creative Model for Decision Value

碩士 === 國立成功大學 === 工業設計學系 === 86 === The purpose of this thesis is to demonstrate how to construct a model that is suitable with both marketing and designing by using the easy and efficient way of marketing analysis, couple with the functional range of cre...

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Main Authors: Chang, Jia-Cheng, 張家誠
Other Authors: Chia-Hsiang Ma
Format: Others
Language:zh-TW
Published: 1998
Online Access:http://ndltd.ncl.edu.tw/handle/12575939820060798242
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spelling ndltd-TW-086NCKU10380122015-10-13T11:06:11Z http://ndltd.ncl.edu.tw/handle/12575939820060798242 The Theory and Application on the Marketing Creative Model for Decision Value 市場創意模式於決策值之理論與應用 Chang, Jia-Cheng 張家誠 碩士 國立成功大學 工業設計學系 86 The purpose of this thesis is to demonstrate how to construct a model that is suitable with both marketing and designing by using the easy and efficient way of marketing analysis, couple with the functional range of creativity factors, to focus on the product''s direction quickly and effectively. By doing so, we can determine the trend of the new product, and also increase the value of being up-to-date, to raise the suitability. This model was developed during the process of going from marketing research t Chia-Hsiang Ma 馬家湘 1998 學位論文 ; thesis 76 zh-TW
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description 碩士 === 國立成功大學 === 工業設計學系 === 86 === The purpose of this thesis is to demonstrate how to construct a model that is suitable with both marketing and designing by using the easy and efficient way of marketing analysis, couple with the functional range of creativity factors, to focus on the product''s direction quickly and effectively. By doing so, we can determine the trend of the new product, and also increase the value of being up-to-date, to raise the suitability. This model was developed during the process of going from marketing research t
author2 Chia-Hsiang Ma
author_facet Chia-Hsiang Ma
Chang, Jia-Cheng
張家誠
author Chang, Jia-Cheng
張家誠
spellingShingle Chang, Jia-Cheng
張家誠
The Theory and Application on the Marketing Creative Model for Decision Value
author_sort Chang, Jia-Cheng
title The Theory and Application on the Marketing Creative Model for Decision Value
title_short The Theory and Application on the Marketing Creative Model for Decision Value
title_full The Theory and Application on the Marketing Creative Model for Decision Value
title_fullStr The Theory and Application on the Marketing Creative Model for Decision Value
title_full_unstemmed The Theory and Application on the Marketing Creative Model for Decision Value
title_sort theory and application on the marketing creative model for decision value
publishDate 1998
url http://ndltd.ncl.edu.tw/handle/12575939820060798242
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