Disillusionment with the Magic: A Critical Study on the Disney Empire.

碩士 === 國立中興大學 === 外國語文學系研究所 === 86 === In the last decades, Disney''s products have successfully gone global. Its achievement in animated films is really outstanding. Today, Disney has become a favorite of children, and its name seems to obfusc...

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Bibliographic Details
Main Authors: Liu, Yu-chi, 劉于琪
Other Authors: Chun-san Wang
Format: Others
Language:en_US
Published: 1998
Online Access:http://ndltd.ncl.edu.tw/handle/07160752538374517999
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Summary:碩士 === 國立中興大學 === 外國語文學系研究所 === 86 === In the last decades, Disney''s products have successfully gone global. Its achievement in animated films is really outstanding. Today, Disney has become a favorite of children, and its name seems to obfuscate the names of such classical children''s authors as Charles Perrault, the Brothers Grimm, and Hans Christian Andersen. However, despite Disney''s success, many critics have reminded us that we can not ignore its reinforcement and contribution to dominant patriarchy and capitalist imperialism. And the main purpose of the thesis is to examine the ways in which dominant patriarchal ideology exist in Disney''s film productions, and how Disney is complicit in much of the capitalist- imperial project. This thesis is divided into five chapters. Following the conventions of thesis-writing, Chapter One and Chapter Five are designed to be "Introduction" and "Conclusion." In Chapter Two and Chapter Three, the discussion will explore how women and minority are presented in Disney''s latest "women''s stories," and how patriarchal ideology functions in these film productions. And in Chpater Four, the discussion is divided into two sections. First, it focuses on how Disney, as a transnational corporation, exercises economic and cultural exploitation in the third world, and second on how a powerful imported culture, propagated through the mass media, affects people in the process of cultural consumption.