Summary: | 碩士 === 國立中興大學 === 外國語文學系研究所 === 86 === In the last decades, Disney''s products have successfully gone global.
Its achievement in animated films is really outstanding. Today,
Disney has become a favorite of children, and its name seems to
obfuscate the names of such classical children''s authors as Charles
Perrault, the Brothers Grimm, and Hans Christian Andersen. However,
despite Disney''s success, many critics have reminded us that we can not
ignore its reinforcement and contribution to dominant patriarchy and
capitalist imperialism. And the main purpose of the thesis is to
examine the ways in which dominant patriarchal ideology exist in Disney''s
film productions, and how Disney is complicit in much of the capitalist-
imperial project. This thesis is divided into five chapters. Following
the conventions of thesis-writing, Chapter One and Chapter Five are
designed to be "Introduction" and "Conclusion." In Chapter Two and
Chapter Three, the discussion will explore how women and minority are
presented in Disney''s latest "women''s stories," and how patriarchal
ideology functions in these film productions. And in Chpater Four, the
discussion is divided into two sections. First, it focuses on how
Disney, as a transnational corporation, exercises economic and cultural
exploitation in the third world, and second on how a powerful imported
culture, propagated through the mass media, affects people in the process
of cultural consumption.
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