| Summary: | 碩士 === 國立政治大學 === 科技管理研究所 === 86 === Patent Pricing for DVD Technology In the business of high
technology manufacturing and marketing, intellectual property is
a company''s lifeblood. As with any other assets,intellectual
property assets must be carefully managed. When it come to
manage intellectual property assets, your company''s main
challenge will lie in skillfully navigating a minefield of
existing or pending patents, both to produce goods that do''nt
infringe on other companies'' right and to vouchsafe rights that
will secure your marketshare. Concern for those issues is
especially important when your company seeks financing.
Inventors need assurance that their investment will not be
endangered by infringement litigation or by poorly framed
intellectual property right that do not adequately stake out a
share of the company''s markets Intellectual property right
(IPR) encourages the R&D, and protect their IPR by litigation.
In another way, the exhibition of IPR will light a way for
another companies to avoid infrigement and can take more
research in new product or process. The research attempt to
view IPR -- especially patent, as industrial resources, and make
it exchangeable just like merchandise. When patent is exchanged
in industrial market, how to evaluate its price? How to
determine the price? According to industry norm or R&D expense?
Whether to sell it or keep it in company as core competence?
The research will focus on another topic -- the patent "Claim",
will estate the condition of patent, the principles of patent,
the infringement theory. And research will identify this topic
and give a clear way for company when considering IPR. Thesis
also integrates all the patent pricing models and list the
relationship between pricing theory and IPR strategies. It
will use the tomorrow star industry -- DVD (Digital Versatile
Disc) industry as a example, because it is the way for Taiwan to
approach the high technology and DVD will knock the heaven''s
door for next century. The paper outlines all the founded
documents and visit the field expert and list all the patents
for various technologies, take reaserch about the determination
of price and give a clear direction for Taiwan DVD industry.
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