A Relationship Study between Brand Loyalty and Customer Satisfaction Using Learning Model
碩士 === 義守大學 === 管理科學研究所 === 86 === The purpose of this study is to explore the relation between customer satisfaction and brand loyalty by analyzing several characters of brand loyalty. We propose a relationship model. It is not only need to describe the general positive relation between customer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1998
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81346346183171734948 |