The Determinants and Limitations of Providing the Internet Brokerage Service in Taiwan

• Main Authors: Chen Gi Shun, 陳啟順
• Other Authors: 曾友慈
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/ktp6r2

碩士 === 大葉大學 === 資訊管理研究所 === 86 === Commercial application of the Internet is getting popular. It has changed people''s life style and consumption behavior. With the support by the govern-ment, the trend has been extended into almost all kinds of businesses, includ-ing financial industry. In this study, we examine what factors affect the de-cision of providing Internet Brokerage service as well as the possible obstac-les such as legal regulations and trading environment that security companies have to overcome. Our finding indicate that government policy, legal regulations, and firm si-ze have the significant impact on the decision making process. In addition, s-ecurity firms already adopt updated information technology such as web site orIntranet service and own many of IT employees are more likely to become an In-ternet Broker. Although the impact of decision makers'' attitude and the poten-tial risk of providing Internet brokerage service are insignificant, firms wi-th and without Internet Brokerage service rank the importance of these factorsdifferently.