The Study on the Relation between Styling Design Parameters and Customers'' Perception about Compact Car

• Main Authors: Lee Akai, 李弘凱
• Other Authors: Min jho-Young
• Format: Others
• Language: zh-TW
• Published: 1998
• Online Access: http://ndltd.ncl.edu.tw/handle/17794102002899339705

碩士 === 大葉大學 === 工業設計研究所 === 86 === assenger car is a well developed product . As car manufacturers are facing keen competition from competion and diversfying demand from consumers they must make efforts to develop right product to satisfy consumers'' need . This reseach is to study the life-style of compct car comsumers to understand their demand , and also to investigate their impessiopn about the car styling of different design so as to estallish the relation between image and design elements .For life-style study AIO guestionaire was used to find customers'' activities , interests and opinions . As for their impression about the car styling , fourteen adjectives were first selected to describe car image with SD scale . Twenty eight car samples were then shown to cusumers and asked them to match the car styling with appropriate image scale . By assuming linear relation between image scale and design elements multiple regression was used to identify the important design elements corresponding to dAs for final result of this design research three adjectives were selected and a new compact car was designed based on the research conclusions to express the image which chosen adjectives describe