On Relationship between Customer Satisfaction and Customer Attitude Switching for the Industrial Machine─A Case Study of the Plastic Injection Machine

碩士 === 朝陽大學 === 工業工程與管理研究所 === 86 === Customer satisfaction is the progressive power of the enterprises, customer loyalty is the key treasure for the enterprises to win the competitive edge in this new era, customer attitude switching is a hint that the customer gives the enterprises an advice, wher...

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Bibliographic Details
Main Author: 陳雍濤
Other Authors: 廖年欣
Format: Others
Language:zh-TW
Published: 1998
Online Access:http://ndltd.ncl.edu.tw/handle/34245952983485043250