Decoding the Product Aesthetics in the Context of Consumption Culture

• Main Authors: Mine, Chour-Chare, 麥兆昌
• Other Authors: Ku, Shih-Yung
• Format: Others
• Language: zh-TW
• Published: 1997
• Online Access: http://ndltd.ncl.edu.tw/handle/68370575965151937566

碩士 === 國立雲林科技大學 === 工業設計技術研究所 === 85 === 　　This thesis is concerned with the issues of decoding product aesthetic in the context of consumption culture. Culture Analysis was used as the research method in this study to discuss the meanings woven by consumption, design and product in consumptive society. 　　The phenomena revealed by the consumption of IKEA in Taiwan were observed and discussed. The introspection that designer should have when faced with consumption culture was also adessed. 　　This thesis contains six Chapters. From chapter one to chapter three, apart from the introduction of the study the design issues, in the context of consumption culture, such as (a) the shift of disign object; (b) the conficts between products'' need and desires and (c) the events conspired between design and business were discussed. In chapter four, based on the aspect of Semiology, the problems caused by seeing a product as a sing in the consumptive society were discussed. These problems were: (1) the increase of a sign; (2) the break of a sign and (3) the limit and liberty of sign . In discussing thses problems, it was found that both the choice of the desgners and the interpretation of the users through the process of socialization founded the meanings of products. It was also found that distorted meanings could be produced wile a product was seen or desgned menaings of products revealed in the consumption of IKEA in Taiwan were dicussed. 　　Finally, in chapter six (the conclusion chapter )issues as :(1)The essence of a product as a sign; (2) The modernity of disgners; and (3) The enlightenment of the mass were discussed to shed light on What attitudes shoudl be taken when designers are facing with consumptive society