| Summary: | 碩士 === 淡江大學 === 管理科學研究所 === 85 === For reacting to the rapid change of economic situation, the
enterprises must adopt proper strategy to survive and
development. Strategic planning is a task of top managers. While
formulating strategic planning, enterprises can get better
results and better management. Morever, the fitness of strategy
with the corporate culture plays a very important role in
strategic planning. Corporate culture is the basic motivation
and principle of members'' behavior, and it creats meaningful
actions. The implementation of business strategy depends upon
the support of the employees of the corporation. In other words,
corporate culture is an important factor to lead to business
strategy to success. This thesis studies the relationships
among corporate culture, strategy, and performance. The
population include the industrial companies Top 500 from China
Credit Information Service Ltd. eds. "1995 Chinese Large
Enterprises Order".The conflusions of this thesis are as follows
:1.The corporate culture affects the performance directly. The
degree of extroversion of corporate culture has significant
effect on business performance and the linear correlation is
positive. But the degree of complexity of corporate culture
doesn''t affect the performance significantly.2.The corporate
culture influences the adoption of strategy significantly. NO
matter the degree of extroversion or complexity of corporate
culture, they all influence more or less on the adoption of
strategy. 3.Different strategy will significantly affect
performance if not to consider the variable of the corporate
culture itself. Prospector and Analyzer will have better
performance, but Defender and Reactor will have worse
performance. 4.The combinations of corporate culture and
business strategy will influence the performance of the
corporation.
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