Marketing Information Systems Support for the Marketing Management Process of Large Scale Companies in Taiwan
碩士 === 淡江大學 === 資訊管理學系 === 85 === In a highly competitive society, most companies must face a tough business environment. The more complicated the environment is the more importance the marketing information is. In order to utilize various internal and ex...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76997146668368773949 |