The development of private banking in the future.

• Main Authors: Lee, Arthur, 李國安
• Other Authors: Ho chau-Yi
• Format: Others
• Language: zh-TW
• Published: 1997
• Online Access: http://ndltd.ncl.edu.tw/handle/70769401595035772976

碩士 === 東吳大學 === 企業管理學系 === 85 === According to Lyn Bicker''s definitions of private banking : the provisionof wealth management services ; wealth protection for the high net worthindividual ; the offering of investment services and products to supportwealthy individuals'' needs. Most people in the banking sector understandthat private banking is at the far end of the scale from retail banking ; it is something which rich people will happily pay for , in the expectationthat they will preserve and possibly increase their fortune.One of the major reason for using a private banking service is convenience.People don''t need to hop from bank to bank , because there''s no other bank to hop to after you''ve been here.Private banking is still illegal in Taiwan. Financial community in Taiwan can''t offer private banking service to clients. People must hop from bank to bank.The purpose of this study is try to find some method to solve the problem.