| Summary: | 碩士 === 國立台灣工業技術學院 === 工程技術研究所 === 85 === The main research meathod is documentary-historical Method, by
way collecting relevent materials of advertisement, broadcasting
and designing industrial''s computer data base system.The
chronology of the service logo of Taiwan''s enterprises is also
filed. The following is the research results: 1.Model
development chronology of Taiwan enterprise''s service of go from
1964 to 1994 are classified by the establishment of computer
data base. 2.Analyzing the transformation of technique and
designing materials of service logo of years by model developing
chronology. 3.In technique, service logo was designed mainly by
type of sign from 1960''to 1980'', but in the end of 1980, the
type of sign was gradually replaced by the technique of
abstraction.The patterns of service logo are emphasized by
conciseness and readability. In the near future, the abstractive
type of service logo will go with the trend. 4.In the using of
designing materials, the enterprise''s name coincide with the
deigning of the service logo. Its purpose is not only to make
people clearly realize the symbol of the enterprise''s service
logo by most cirect and pouerful ways, but also remember it.
|
|---|
