The Consumer Study of Electric Vehicles and Internal Combustion Vehicles

• Main Authors: Wu, Wen-Ming, 吳文明
• Other Authors: Lin, Rung-Tai, Lin, Chao-Ying
• Format: Others
• Language: zh-TW
• Published: 1997
• Online Access: http://ndltd.ncl.edu.tw/handle/99735635043569175019

碩士 === 國立台灣工業技術學院 === 工程技術研究所 === 85 === The research focus is on the consumer study of Electric Vehicles and Internal Combustion Vehicles. The main purpose is to understand the differences between these two automobiles markets, and hence, to forecast the market of EVs. The findings of this research can be summarized as follows: (1)Subjects with or without industrial design background do have different perceptions about six transportation vehicles. Such conclusion is judged by technical fields and fuel types. (2)We find thatconsumers have quite similar criterion to evaluate both EVs and ICVs . The analysis results also show that there will be obvious overlap in the future vehicle markets. (3)Whether choosing ICVs or EVs, safety is always the major concern. On the contrary, environmental protection is the least important. Therefore, it would be less feasible if EVs manufacturers only focus on environmental protection. If we add next analysis, the result will be more clear. To improve battery, performance and price is the most helpful to enhance consumer*s buying motivation of EVs . (4)By K-MEANS cluster analysis, the cognition of ICVs can be categorized into five major areas, and that of EVs can be grouped into four. And 81% of the EVs subjects, cluster1 and 3, all put greater emphasis on the practical use of EVs. However, there is no such pattern among ICVs subjects. When we conducting further MDPREF analysis and CORRESP analysis, we can find the three main dimensions of the ICVs. are personal preference ,practical use, and economical consideration. And the two preference dimensions of EVs.are practical use and personal propensity.