| Summary: | 碩士 === 國立台灣工業技術學院 === 工程技術研究所 === 85 === The research focus is on the consumer study of Electric
Vehicles and Internal Combustion Vehicles. The main purpose is
to understand the differences between these two automobiles
markets, and hence, to forecast the market of EVs. The findings
of this research can be summarized as follows: (1)Subjects with
or without industrial design background do have different
perceptions about six transportation vehicles. Such conclusion
is judged by technical fields and fuel types. (2)We find
thatconsumers have quite similar criterion to evaluate both EVs
and ICVs . The analysis results also show that there will be
obvious overlap in the future vehicle markets. (3)Whether
choosing ICVs or EVs, safety is always the major concern. On the
contrary, environmental protection is the least important.
Therefore, it would be less feasible if EVs manufacturers only
focus on environmental protection. If we add next analysis, the
result will be more clear. To improve battery, performance and
price is the most helpful to enhance consumer*s buying
motivation of EVs . (4)By K-MEANS cluster analysis, the
cognition of ICVs can be categorized into five major areas, and
that of EVs can be grouped into four. And 81% of the EVs
subjects, cluster1 and 3, all put greater emphasis on the
practical use of EVs. However, there is no such pattern among
ICVs subjects. When we conducting further MDPREF analysis and
CORRESP analysis, we can find the three main dimensions of the
ICVs. are personal preference ,practical use, and economical
consideration. And the two preference dimensions of EVs.are
practical use and personal propensity.
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