| Summary: | 碩士 === 國立臺灣大學 === 資訊管理學系 === 85 === Using Internet technology to gain competitive advantage is
gettingmore attention these years in both practical and academic
areas.However, studies in strategic use of Internet technology
(SUIT) arelimited and fragmented. Economy situations and
business operationson Internet are different from traditional
ones. It seems to benecessary to rethink this topic from the
perspectives of traditionalcompetition theories, Internet
characteristics, and Internet economy.The purpose of this thesis
is to propose a framework of strategic useof Internet.
Intention analysis had been used to develop a prototype
frameworkon the basis of academic literature and practical
application cases.Such prototype categories SUIT strategies into
three Cs: Cost ofoperations, Customer relationships, and
Content/text of Internet.Content analysis had been applied to
validate and modify thisprototype. Finally, a framework is
concluded to be able to guide corporations to use Internet
strategically.
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