Consumer Price Search Behavior in Different Stores

• Main Authors: Tsao, Chia Chien, 曹嘉倩
• Other Authors: Chang Chung-Chan
• Format: Others
• Language: zh-TW
• Published: 1997
• Online Access: http://ndltd.ncl.edu.tw/handle/20897245586957044497

碩士 === 國立臺灣大學 === 商學研究所 === 85 === THESIS ABSTRACTTHE GRADUATE INSTITUTE OF BUSINESS ADMINISTRATION NATIONAL TAIWAN UNIVERSITYNAME：Tsao, Chia ChienMONTH/YEAR：June/1997ADVISER：Chung- Chan ChangCONSUMER PRICE SEARCH BEHAVIOR In Different Stores Consumer search and demand is a natural force that drives marketplace competition. But it is difficulty the marketing field has had in understanding and explaining the most elemental characteristic of consumer price search in market. The thesis has produced an incomplete understanding of factors explaining the variance in price search in market. After an empirical study and cameto the conclusions below:1. Perceived price dispersion was found to be positively related to price search behavior.2. Search cost explain less significant in price search behavior.3. Market knowledge was found to be positively related to price search behavior.4. Market mavenism is strongly related to the search for price specials information.5. Prior investment search was found to be positively related to price search behavior.6. Sex was found to be related to specials price search behavior.