Impact of The Internet On Marketing Activities And Information

• Main Authors: Shen, Po-Kao, 沈伯高
• Other Authors: Lai, Hsiang-Chu
• Format: Others
• Language: zh-TW
• Published: 1997
• Online Access: http://ndltd.ncl.edu.tw/handle/17077610540797823920

碩士 === 國立中山大學 === 資訊管理研究所 === 85 === 　　The rising electronic commerce has most enormous impact on marketing activities as well as information systems. The relevant issues become important focuses of business. This paper aims to study how the Internet will affect marketing activities and information systems. 　　Because the development of electronic commerce is still at its early stage, this thesis is kind of exploratory study. First, we explore all potentials provided by the Internet for marketing avtivities. Based on these potentials, we present a conceptual famework for each marketing activity. In the conceptual framework, we show the integration of traditional and online activities, related information systems and database systems. It lets us have a vision of marketing activities in future. We also proposed an information system architecture which presents the relations between users, Internet application systems, traditional systems, intelligent system unit, and database systems. 　　Finally, six cases in Taiwan are discussed to show how they are affected by the Internet. We found that: (1) Online-marketing is still not popular and none of companies provide customized service for customers. (2) Most of companies develop a new information system for on-line business.