連鎖加盟體系之電子整合決定因素

• Main Author: 林盛程
• Other Authors: 侯君溥
• Format: Others
• Language: zh-TW
• Published: 1997
• Online Access: http://ndltd.ncl.edu.tw/handle/52225825310993075014

碩士 === 國立中山大學 === 資訊管理研究所 === 85 === 　　Electronic integration stands for a form of vertical quasi-integration achieved through the deployment of a proprietary interorganizational system, which is considered as a cheaper way to gain integration advantage than vertical integration. This paper draws on both transaction cost theory and resource dependency theory to find out the determinants of electronic integration in the franchise system, and then develop a model of five determinants: business process asset specificity, trust, transaction specific investment, net dependency, exercised power. The model was then tested by case studies which include four franchisors and ten franchisees in convenience store chains. The results indicated that business process asset specificity, transaction specific investment and net dependency have positive correlation with the degree of electronic integration; though trust and exercised power did not show strong correlation with the degree of electronic integration when individual franchise systems were compared. And among the five variables tested only trust didn’t present significant impact upon electronic integration when franchise systems were classified as franchise chain and voluntary chain. This may be due the to ethical issues involved in the interviews.