Taiwan-based motor corporations'' marketing channel strategy in mainland china
碩士 === 國立中山大學 === 大陸研究所 === 85 === This study employs the framework of case study to analyze marketing channel strategies of Taiwan-based motor corporations in Mainland China. The two cases being analyzed in this study are SouEast Motor Co. Ltd. and Wuhan Grand Motor Co. Ltd.. The major conclusi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/73067874737837844372 |