The Effect of Emotion Involvement of Program and the Position of Target Advertisement on Advertising Effect
碩士 === 國立中央大學 === 企業管理學系 === 85 ===
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42074394857122852961 |
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