The Effect of Emotion Involvement of Program and the Position of Target Advertisement on Advertising Effect

The Effect of Emotion Involvement of Program and the Position of Target Advertisement on Advertising Effect

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碩士 === 國立中央大學 === 企業管理學系 === 85 ===

Bibliographic Details
Main Authors: Kao, Kuo-Yuan, 高國員
Other Authors: Hsu Pin-Ysu
Format: Others
Language:zh-TW
Published: 1997
Online Access:http://ndltd.ncl.edu.tw/handle/42074394857122852961
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spelling ndltd-TW-085NCU001210132015-10-13T17:59:40Z http://ndltd.ncl.edu.tw/handle/42074394857122852961 The Effect of Emotion Involvement of Program and the Position of Target Advertisement on Advertising Effect 節目情感涉入程度與目標廣告位置對廣告效果影響之研究 Kao, Kuo-Yuan 高國員 碩士 國立中央大學 企業管理學系 85 Hsu Pin-Ysu 林建煌 1997 學位論文 ; thesis 110 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立中央大學 === 企業管理學系 === 85 ===
author2 Hsu Pin-Ysu
author_facet Hsu Pin-Ysu
Kao, Kuo-Yuan
高國員
author Kao, Kuo-Yuan
高國員
spellingShingle Kao, Kuo-Yuan
高國員
The Effect of Emotion Involvement of Program and the Position of Target Advertisement on Advertising Effect
author_sort Kao, Kuo-Yuan
title The Effect of Emotion Involvement of Program and the Position of Target Advertisement on Advertising Effect
title_short The Effect of Emotion Involvement of Program and the Position of Target Advertisement on Advertising Effect
title_full The Effect of Emotion Involvement of Program and the Position of Target Advertisement on Advertising Effect
title_fullStr The Effect of Emotion Involvement of Program and the Position of Target Advertisement on Advertising Effect
title_full_unstemmed The Effect of Emotion Involvement of Program and the Position of Target Advertisement on Advertising Effect
title_sort effect of emotion involvement of program and the position of target advertisement on advertising effect
publishDate 1997
url http://ndltd.ncl.edu.tw/handle/42074394857122852961
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