Consumer attitude toward internet advetrtising - from social perspective

Consumer attitude toward internet advetrtising - from social perspective

碩士 === 國立中央大學 === 企業管理學系 === 85 ===

Bibliographic Details
Main Authors: Her, Yau-Gi, 何燿基
Other Authors: Hsu Pin-Ysu
Format: Others
Language:zh-TW
Published: 1997
Online Access:http://ndltd.ncl.edu.tw/handle/97838059260834877177
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spelling ndltd-TW-085NCU001210042015-10-13T17:59:40Z http://ndltd.ncl.edu.tw/handle/97838059260834877177 Consumer attitude toward internet advetrtising - from social perspective 以社會契約角度探討網路使用者對網路廣告組合認同之研究 Her, Yau-Gi 何燿基 碩士 國立中央大學 企業管理學系 85 Hsu Pin-Ysu 許秉瑜 1997 學位論文 ; thesis 62 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立中央大學 === 企業管理學系 === 85 ===
author2 Hsu Pin-Ysu
author_facet Hsu Pin-Ysu
Her, Yau-Gi
何燿基
author Her, Yau-Gi
何燿基
spellingShingle Her, Yau-Gi
何燿基
Consumer attitude toward internet advetrtising - from social perspective
author_sort Her, Yau-Gi
title Consumer attitude toward internet advetrtising - from social perspective
title_short Consumer attitude toward internet advetrtising - from social perspective
title_full Consumer attitude toward internet advetrtising - from social perspective
title_fullStr Consumer attitude toward internet advetrtising - from social perspective
title_full_unstemmed Consumer attitude toward internet advetrtising - from social perspective
title_sort consumer attitude toward internet advetrtising - from social perspective
publishDate 1997
url http://ndltd.ncl.edu.tw/handle/97838059260834877177
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AT héyàojī yǐshèhuìqìyuējiǎodùtàntǎowǎnglùshǐyòngzhěduìwǎnglùguǎnggàozǔhérèntóngzhīyánjiū
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