| Summary: | 碩士 === 國立交通大學 === 管理科學研究所 === 85 === Along with the forwardness of technology and the popularization of personal computer, the demands of the communication network service have been developing in newly delicate and diverse features. In order to achieve the policy of digitalizal network of telecommunications and overall services ISDN in 2000, the Chung Hwa Telecommunications put the Integrated Services Digital Network (ISDN) into service on May 16, 1995. ISDN is a kind of communication network that integrate voice, data and video communications over twisted-pair telephone wires. This study takes Information Technology Vendors as research sample to probe into the intention of their leasing ISDN. The results could be as a reference for CHT to make plans and stratagem for marketing.
The conceptual framework of this study research model is based on the industrial market-response model of both J. M. Choffray and G. L. Lilien, andproceeds to an operational research for Information Technology Vendors. This model is to analyze how they are affected in the phase of the recognition, acceptation and lease of ISDN. The data collection is carried out by Taipei Computer Association in the questionnaire form. The data analysis is received by some statistics, like ANOVA, frequency distribution, Chi-squared test, paired sample t-test. Then we test the research hypothesis according to them.
The results of research are found below:
1. The Information Technology Vendors who have leased ISDN only take 37.2% of them that had promised to lease in the survey made before.
2. The methods of promotion and the times of promotion are significant affections on awareness of product to some degree.
3. Most of the vendors have come in contact with promotion only one time; Discount is the best method of promotion to affect the recognition of vendor.
4. The characters of ISDN, environmental limits and organizational expectations produce significant affects on vendors'' intention for lease.
5. The character of vendors'' organization has affected their intention for lease significantly.
6. The numbers of channels that Information Technology Vendors intend to lease are related to their organization.
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