Advertising Appeals, Product Involvement on the effectiveness of Comparative Advertising
碩士 === 國立交通大學 === 管理科學研究所 === 85 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58972414262010786903 |