The Advertising Effects of the Advertisement with Endorsers on Products of Different Product Involvement
碩士 === 國立交通大學 === 管理科學研究所 === 85 === ABSTRACT This research attempted to realize the advertising effects of advertisementwith endorsers (celebrity, expert, consumer) on products of different product involvement (high / low). The goals of this research ar...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38006110429703517871 |