| Summary: | 碩士 === 國立交通大學 === 管理科學研究所 === 85 === A Study on Relationships of Variables in Satellite
Transponders Pricing Procedure Student: Mu-Kung Tsao
Advisor: Ming-Yueh Tarng Institute of
Management Science National Chiao Tung
University Abstract
Satellite Transponder is one kind of resource. It is a
transmission media for satellite communication. Since ma-
ny domestic telecommunication providers plan to establish
-ed their service networks by using satellite radio links
as first selection during this domestic telecommunication
corporationize age. Satellite transponder are very hot in
the market now. The relationships of variables in
satellite telecommu- nication market are very complicate.
It is hard to have a clearly explanation in words or
dictions. So, we used sys -tem dynamics method to analysis
the mutualeffect between market,product,requirment and
price of transponders. And descripted their
relationships with causal diagram. For more realization,
the feedback loops in diagram are simula -ted by computer
simulation program.And have some results as below:
1. The Requirment in the transponder market can be adjust
-ed itself. It didn''t have obvious difference in Price
rise or down. 2. Since Supply Time Delay is long. It need
some strategi -es to find other product supply sources.
3. The Cost of satellite equiptments is pricipal in pric-
ing procedure. It should consist of other variables,
mantenence,profitand tax fee etc.,as the elements of
pricing priciple. 4. ST-1,the Satellite invested by
CHUNGWA TELECOM,has a proper pricing priciple for
fitting market condition now. But it must be chang in
variable effect for futu- re trend in international
market competition.
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