The Strategy of publishing companies to enter multimedia industry-from the viewpoint of the resource base theory
碩士 === 國立交通大學 === 傳播研究所 === 85 === The purpose of this thesis is using the resource base theory to analysis the difference between traditional publishing industry and multimedia industry. Moreover, from the experiences of the successful companies, conclud...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81676948359914379205 |