A Study of Demand and Purchasing Willingness for Business Information Service of Private Firms in Taiwan

碩士 === 國立交通大學 === 科技管理研究所 === 85 === We had accomplished a miracle of economics, but now we face the environment with fast- changing, hyper- competition, knowledge- based industries. So to know industry information well become the necessary tool to s...

Full description

Bibliographic Details
Main Authors: Wang, Chen Chien, 王正乾
Other Authors: Benjamin J. C. Yuan
Format: Others
Language:zh-TW
Published: 1997
Online Access:http://ndltd.ncl.edu.tw/handle/75112489582120089879
Description
Summary:碩士 === 國立交通大學 === 科技管理研究所 === 85 === We had accomplished a miracle of economics, but now we face the environment with fast- changing, hyper- competition, knowledge- based industries. So to know industry information well become the necessary tool to strengthen the competition power. Because most of our enterprises are small & medium ones, they rely on other information services organization. This study probes into the demand for business information services of private firms in Taiwan.This study focus on the recognition degrees, demand intention, appraising factors. At intention point, most enterprises have indirect intention. On information categories, most local firms prefer supply-demand information and mission environment. On service items, they have bigger demand on general needs. On appraising factors, firms prefer information characteristics, people & services, and organizational characteristics.On firms'' characteristics, industry categories and firm''s scale have influences on every factor. The environment factors have private influences on the actives seeking for business information services.