| Summary: | 碩士 === 國立交通大學 === 科技管理研究所 === 85 === By via of a questionnaire in format of AHP(Analytic
Hierarchy Process), and along with interviews to the managers,
this study had quantified and ranked the performance
contributions of operating factors(OFs) and performance
measuring factors (PMFs) of the computer network business units
in Taiwan. Although growth is common goal, according to the
PMFs* data, this industry can be classfied into two groups. Due
to a uniform weighting among the rest four PMFs, the first group
has been named as a UGG(Uniform Growth Group) and prefer a
strategy of growth by expanding and maintaining the existing
product market. On the other hand, the 2nd group, with a > 60 %
weighting ratio in sales and a nil weighting in social
responsibility, is named as FGG(Fast Growth Group), and prefer a
growth strategy by substituting new products for existing
market. This study also extracted the KSFs(Key Success
Factors)for the following three groups:1.The whole industry
group: 5 KSFs belonging to business dimension*s activity had
been identified , which are R&D, Marketing & Services, Employee
Training, Mass Production & Flexibility and Product line
Integrity.2. UGG:In addition to the whole industry group*s 5
KSFs, one more industry dimension*s factor - attitude of
business rivalry also been included.3.FGG:In addition to the
whole industry group*s 5 KSFs, one more industry dimension*s
factor - substitutive product been included.
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