| Summary: | 碩士 === 國立交通大學 === 交通運輸研究所 === 85 === Recently, the number of Internet users has been drastically
increasing dueto the popularity of the commercial application of
Internet. To meet the need of users, a new service - Internet
Service Provider (ISP), whose main service is to provide
enterprises and the public to use Internet, is developed.
Therefore,realizing the characteristics of Internet users and
ISP will help the providers to develop proper operation
strategies. This research investigates the characteristics of
Internet users and the ISP market through a questionnaire
survey. The ISP market is then segmented and the strength/
weakness,opportunities/threats for each segmented market are
analyzed.Operation strategies for each market are developed
using SWOT analysis. Finally, fuzzy AHPis employed to combine
the opinions of specialists, scholars and providers to decide
the appropriate operation strategies.The result divides ISP into
two types: Type I providers have backbone network framework, and
the priority of their operation strategies is to enhance the
network technology and functions, emphasize both on localization
and internationalization,innovate marketing and cooperatewith
competitors,etc.Type II providers do not have backbone network
framework,so the priority of their operation strategies is to
integrate network services, cooperate with relative businesses,
agent selling, and organize trade alliances, etc.
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