| Summary: | 碩士 === 國立中興大學 === 企業管理學系 === 85 === 3C產業近幾年已成為各種產業多角化發展的重要方向.再加上3C產業中原
有廠商擴大其經營範圍.加入許多新品項的產品進入市場從事競爭.使得3C
產業內的競爭態勢也愈來愈激烈.為了進入此一重要市場.以及維持公司自
身的優勢.以企業所擁有的資金.技術.專業人力等資源有限的情形下.使
得3C產業內所有的業者都必須同時面對合作與競爭的需求.在3C產業通路
關鍵性的價值活動方面.後勤效率的發揮.支援性活動的整合與架構.以及
便利性需求的滿足.使得3C產業內主要及支援性的價值活動產生連動的現
象.至於在對3C產業通路競合策略的影響方面.受限於3C產業通路商之內部
價值體系的不完整帶動了3C業者間彼此的合作關係.使以往資訊專賣.家電
專賣或通信產品專賣的情況逐漸模糊.另外.在品牌競爭的發展上.以往以
產品品牌從事競爭的情況漸漸被取代.取而代之的是3C商品的通路品牌及
更為廣泛的商品組合.顧客便利程度.整個配送效率的競爭.競爭策略的制
定與發展.將以通路為單元的競爭.本研究對3C產業.依產品技術的發展和3
C產業間的合作情況.重新且清楚的界定3C產業.相信對後續研究者在了解3
C產業時.會有更為清楚的認識.
3C industry becomes the major trend for every industry multi-
aspect developmentin recent years,and original manufactures
within this industry expand theirbusiness make lots of new
products join into the market for competition.This makes the
competition of 3C industry become very intensive.In order tojoin
the important market and maintain the superiority of its own,
under the limited resources of finance,technique,professional
man-power within one company,all firms in 3C industry must face
the requirements of cooperationand competition.This research
follows the development of product technique and situation
ofcooperation between 3C industry, once again and clearly define
3C industry,we believe for the following researcher to know the
3C industry can get abetter idea.
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