An Acceptance Study of New Product Trial from Electric Motorcycle

• Main Authors: Huand, Jiunn-Long, 黃俊隆
• Other Authors: Ing-Shan Huang
• Format: Others
• Language: zh-TW
• Published: 1997
• Online Access: http://ndltd.ncl.edu.tw/handle/79684353675879296718

碩士 === 國立中興大學 === 企業管理學系 === 85 === By the reason of the vehicles are highly used, the air pollution is gettingmore and more seriously. There are seversal mestods to solve the problem. In Taiwan,one of them is introducing the electric vehicle, especially the electric motorcycle. Rcecntly, the tecnonolgy of electric motorcycle developedin nearly successful in Taiwan, and it will apply to real merchandise. But the most important is how consumers perceived the electric motorcycle astraffic instrument.The peception depend on the consumers'' accepeance of the electric motorcycle, including satisfactory of the attributes and the reasonableprice they peceived/willing of pruchasing.After the long-term and short- term trial, there are some conclusion in:1.Most consumers after trial are satisfied with comfort disign, but unsatisfiedwith refueling, such as refueling time/refueling convenience/running- keptdistance.2.Most consumers after pick the price between NT 30,000∼35,000 as reaonable.If the price interval corss over NT45,000, consumers'' willing of pruchasing decline rapidly.3.The attribute dimensions of working function, cost of refueling, comfort desing are positively correlate with consumers'' perceived price and willingof pruchasing