A Research for Competitive Strategies of Multinational Pharmaceutical Corporations in Taiwan

• Main Authors: YEN, C.H., 嚴智雄
• Other Authors: Y.J. Goo
• Format: Others
• Language: zh-TW
• Published: 1997
• Online Access: http://ndltd.ncl.edu.tw/handle/10232580876127013549

碩士 === 國立中興大學 === 企業管理學系 === 85 === The main purpose of this study is to research for the competitive strategies of multinational pharmaceutical corporations in Taiwan.The scopes of this studyinclude that analyze the competitive posture in pharmaceutical industry, competitive modalities for positioning of corporations and critical successfactors.The results of this study indicates that are the following points:1.The strength of the international strategic development is its focus oneffective utility of international resources.The international strategicdevelopment not only provide the needs of multidomestic competitive strategiesbut also assist corporation to build competitive advantage.2.The mostimportant key point of competitive strategy is creating the superior performance.3.THe results show that the production strategy and organizational structurestrategy affect the performance much more than other strategies.4.In analyzingthe scope of the critical success factors,this study has made the following major points:(1)Selling skills(2) Marketing Strateies(3)Speed of delivery(4)Productivity(5)MBO(6) Division of labor.