A Research for Competitive Strategies of Multinational Pharmaceutical Corporations in Taiwan
碩士 === 國立中興大學 === 企業管理學系 === 85 === The main purpose of this study is to research for the competitive strategies of multinational pharmaceutical corporations in Taiwan.The scopes of this studyinclude that analyze the competitive posture in pharmaceutica...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1997
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10232580876127013549 |
| Summary: | 碩士 === 國立中興大學 === 企業管理學系 === 85 === The main purpose of this study is to research for the
competitive strategies of multinational pharmaceutical
corporations in Taiwan.The scopes of this studyinclude that
analyze the competitive posture in pharmaceutical industry,
competitive modalities for positioning of corporations and
critical successfactors.The results of this study indicates that
are the following points:1.The strength of the international
strategic development is its focus oneffective utility of
international resources.The international strategicdevelopment
not only provide the needs of multidomestic competitive
strategiesbut also assist corporation to build competitive
advantage.2.The mostimportant key point of competitive strategy
is creating the superior performance.3.THe results show that the
production strategy and organizational structurestrategy affect
the performance much more than other strategies.4.In
analyzingthe scope of the critical success factors,this study
has made the following major points:(1)Selling skills(2)
Marketing Strateies(3)Speed of delivery(4)Productivity(5)MBO(6)
Division of labor.
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