| Summary: | 碩士 === 國立中興大學 === 園藝學系 === 85 === The main purpose of this study was to understand the socio-
economic background of pension visitors and to discuss their
motivation and demand of choosing pension as an accommodation
overnight. It was expected that the understanding of different
characteristics and demand of pension visitors could provide
guidelines for future development and implementation of pension.
This study used questionnaires to survey both pensions related
to agriculture tourism, Barguarly and Lewgoo. The study used
systematic sampling method to select survey samples and 218
valid samples were obtained. Data was analyzed by descriptive
statistics, T-test, one-way analysis of variance, reliability
analysis, factor analysis, and cluster analysis. Based on the
findings, the major conclusions can be drawn as follows: 1.
Nineteen motivations of selecting pension were reduced to five
factors, "benefit of pension", "environment and experience of
pension", "tranquil and simple of pension", "convenience of
pension", and "tryout of pension". 2. Pension visitors were
grouped into five clusters, "benefit sought cluster",
"environmental characteristic cluster", "tryout cluster",
"convenience cluster", and "general cluster". 3. There were
significant differences on pension demand among five clusters.
4. The socio-economic background of pension visitors with
different characteristics had similar perceptions on the
motivations of selecting a pension and accommodation demand.
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