A Study on The Relationship between Product Category and Marketing Mix Strategy
碩士 === 大同工學院 === 事業經營學系 === 84 === The contemporary marketing literature now contain more than twenty productschemata, ranging from those that classify goods according to the observedbehavior of shoppers (Copeland 1923) to those that classify products acc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1996
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90179821037507467915 |