An Empirical Study of the Relationship between banks'' Customer Satisfaction and Customer Loyalty
碩士 === 淡江大學 === 管理科學研究所 === 84 === The only one unchangeable rule to carry on the business is to satisfy Customers''s needs. Carry on the business by the index of Customer satisfaction can create competitive preponderance. The bankers intend to...
Main Authors: | Shang, Yu-Huei, 尚郁慧 |
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Other Authors: | Horng-Jinh Chang |
Format: | Others |
Language: | zh-TW |
Published: |
1996
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Online Access: | http://ndltd.ncl.edu.tw/handle/87238601655176716515 |
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