| Summary: | 碩士 === 淡江大學 === 管理科學研究所 === 84 === IC smart card system came into operation in Taiwan for a period
of time. But still 1995, little research was done. This stydy
explores the operation of IC smart card system in Taiwan, the
sub-system and the function of card, etc. There are four
substance in the system. They are the issuer, the liquidation
center, the store and? user. About the issuer, this study
analyzes factors which are considered when participate the IC
Smart card system, how to promote, the key point of management
and cost-benefit analysis of operation. About the liquidation
center, this stydy analyzes the advantages, disadvantage and the
change of management ,because of joint the system. About the
user, this stydy tries to describe them and researches the
attitude toward cards of the user. To compare theory framework
with real world, this study interviews the issuer, the
liquidation center and the store. This syudy divides the issuer
into public and private and selects Land Bank and Chung-Hsing
Bank. About the liquidation center, this study selects Finance
Information Service Center. About the store, this study
distingusihs them by size and selects FIT department store and
Sum Merry Bbckery. Because the user and the store are too few,
theory about the promotion of the store and the user, the
internal change of the store''s management can''t conformt to real
world. Except that, the management key point of the issuer and
the joint factor of the store, etc, theory can conform to real
world. Based on this result, this study provides three suggests.
They are fit of enviroment, rising the incentives of joint the
system for the store, rising the using inecntives for the user.
Expected this study can provide a basis of future research.
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