| Summary: | 碩士 === 淡江大學 === 國際貿易學系 === 84 === A study of direct export channel for computer hardware industry
Total pages : 82Key word : direct export channel 、computer
hardware industry Name of Institute : Graduate
Institute of International Business,
Tamkang university
Graduate data :June, 1996 Degree
conferred : MasterName of student : Shew-Hwa Lin
林秀華
Abstract:
This study discusses for the export which the computer hardware
industry often choice the entry mode for foreign market. This
paper tries to understand how the cmputer hardware industry
follows internal factor( firm and product factor) and external
factor(export market and market environmental factor) to choice
the appropriate direct export channel type. To find whether it
is difference between the direct export channel type and
export performance. At the same time to discuss it is
difference between the soft-hardware alliance and export
performance.
The direct export channel types can classify three types:
foreign branch/ subsidiary channel、foreign agency and foreign
distributor.In the study, the sample data must ensure that (1)
the major product can match software to sale and (2) the major
product choices the direct export channel type to sale in the
particular export market. This data is analyzes by questionnaire
process and nonparametric statistics.
The result of this study shows that the choice of direct export
channel type is influenced by firm factor (firm''s scale、firm''s
experience with export 、percentage of export''s value of total
sale''s value)、 product factor ( product''s technical
complexity、and experience with product) and export market
factor ( cultural/legal of export markets and adaptation of
independent merchant). There is not difference between
direct export channel types and the export performance. The
export performance of manufacturers with soft-
hardware alliance at present is better than others that neverr
ohad been soft-hardware alliance.
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