The Effects of Adding Irrelevant Attributes, Product Categories and Information Loading Level on Advertising Effectiveness and Product Evaluation.
碩士 === 國立臺灣大學 === 商學系 === 84 === This study attempts to explore the way that companies use to improve the purchasing intention and evaluation of commodities by adding the irrelevant attributes in their advertisements. Furthermore, under different conditio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
1996
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53680609052713255345 |