The Effects of Irrelevant Attribute of Product, Message Involvement and Product Class on Advertising Effectiveness and Evaluation of Product

碩士 === 國立臺灣大學 === 商學系 === 84 ===

Bibliographic Details
Main Authors: Shiu, Yi-Jang, 許益彰
Other Authors: Chang, Chung-Cho
Format: Others
Language:zh-TW
Published: 1996
Online Access:http://ndltd.ncl.edu.tw/handle/21469091080273552987