The Effects of Irrelevant Attribute of Product, Message Involvement and Product Class on Advertising Effectiveness and Evaluation of Product

The Effects of Irrelevant Attribute of Product, Message Involvement and Product Class on Advertising Effectiveness and Evaluation of Product

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碩士 === 國立臺灣大學 === 商學系 === 84 ===

Bibliographic Details
Main Authors:	Shiu, Yi-Jang, 許益彰
Other Authors:	Chang, Chung-Cho
Format:	Others
Language:	zh-TW
Published:	1996
Online Access:	http://ndltd.ncl.edu.tw/handle/21469091080273552987

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