The Effects of Irrelevant Attribute of Product, Message Involvement and Product Class on Advertising Effectiveness and Evaluation of Product

The Effects of Irrelevant Attribute of Product, Message Involvement and Product Class on Advertising Effectiveness and Evaluation of Product

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碩士 === 國立臺灣大學 === 商學系 === 84 ===

Bibliographic Details
Main Authors: Shiu, Yi-Jang, 許益彰
Other Authors: Chang, Chung-Cho
Format: Others
Language:zh-TW
Published: 1996
Online Access:http://ndltd.ncl.edu.tw/handle/21469091080273552987
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spelling ndltd-TW-084NTU003180552016-07-13T04:10:49Z http://ndltd.ncl.edu.tw/handle/21469091080273552987 The Effects of Irrelevant Attribute of Product, Message Involvement and Product Class on Advertising Effectiveness and Evaluation of Product 產品利益無關屬性、訊息涉入程度、產品類別與廣告效果及產品評價之關係 Shiu, Yi-Jang 許益彰 碩士 國立臺灣大學 商學系 84 Chang, Chung-Cho 張重昭 1996 學位論文 ; thesis 0 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立臺灣大學 === 商學系 === 84 ===
author2 Chang, Chung-Cho
author_facet Chang, Chung-Cho
Shiu, Yi-Jang
許益彰
author Shiu, Yi-Jang
許益彰
spellingShingle Shiu, Yi-Jang
許益彰
The Effects of Irrelevant Attribute of Product, Message Involvement and Product Class on Advertising Effectiveness and Evaluation of Product
author_sort Shiu, Yi-Jang
title The Effects of Irrelevant Attribute of Product, Message Involvement and Product Class on Advertising Effectiveness and Evaluation of Product
title_short The Effects of Irrelevant Attribute of Product, Message Involvement and Product Class on Advertising Effectiveness and Evaluation of Product
title_full The Effects of Irrelevant Attribute of Product, Message Involvement and Product Class on Advertising Effectiveness and Evaluation of Product
title_fullStr The Effects of Irrelevant Attribute of Product, Message Involvement and Product Class on Advertising Effectiveness and Evaluation of Product
title_full_unstemmed The Effects of Irrelevant Attribute of Product, Message Involvement and Product Class on Advertising Effectiveness and Evaluation of Product
title_sort effects of irrelevant attribute of product, message involvement and product class on advertising effectiveness and evaluation of product
publishDate 1996
url http://ndltd.ncl.edu.tw/handle/21469091080273552987
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