The Competitive Strategy of Information Technology Platforms - the Case of Internet / Intranet

• Main Authors: Chen-Lun Sun, 孫振倫
• Other Authors: Jong-Tsong Chiang
• Format: Others
• Language: zh-TW
• Published: 1996
• Online Access: http://ndltd.ncl.edu.tw/handle/15674275260925321754

碩士 === 國立臺灣大學 === 商學系 === 84 === This thesis tries to develop an interactive model of platforms applications. By investigating the evolution of system products and the critical issues of architecture, standards and dominate designs, this thesis suggests that a sustainable platform needs have such features as high barrier to switching users'' participative value, complete operation processing core and comprehensive supportive interfaces, and can provide a favorable environment in which various applications can be developed and accumulated. Between platforms and applications are interactive mechanisms of marketing and technical forces, which collectively constitute the network effects and the competition effects. Based on the model, this thesis develops the following strategies for platforms: 1. Enlarge installed base and create popularity of it. 2. Introduce proper and timely architecture standards. 3. Enhance the market position and reputation. 4. Offend competitors by penetration price and pre-announcement new versions Because the fast-expanding Internet is shaping the new infrastructure of information society, this thesis studies platforms as a focal case. By analyzing the actions and of worldly major players, in particular Netscape and Microsoft, this thesis in the final part tries to depict the loci showing these firm have been deliberately managing their strategic positioning in the complex and dynamic multi-layer architecture modern information technology platforms.