Technology Transfer from the Perspectives of Negotiation and Transaction

• Main Authors: Chun-lung Hung, 洪俊隆
• Other Authors: Jong-tsong Chiang
• Format: Others
• Language: zh-TW
• Published: 1995
• Online Access: http://ndltd.ncl.edu.tw/handle/76517799793730853574

碩士 === 國立臺灣大學 === 商學系 === 84 === From the perspectives of negotiation and transaction, this thesis studies the managerial mechanisms that facilitate the process of technology transfer. More specifically, these managerial mechanisms take into consideration the standpoints of the technology suppliers and the technology demanders and deal with a series of crucial issues in negotiation and transaction, which also vary with different patterns of technology. The theoretical discussion of this thesis centers on the important dimensions of negotiation and transaction, based on which the guiding principles of using negotiation techniques to solve transaction problems are developed mainly for the technology demanders with relatively weaker bargaining power. Concerning negotiation, this thesis considers the generic framework, strategy and process and focuses on some major items in a typical technology transfer contract: technology definitions, licensing, fees, warranties, and so on. As regards technology patterns, patent, know-how, technical assistance, trademark, and franchise are all with different characteristics and legal issues. The actions on both side of technology transfer should accordingly be also different. To illustrate a feasible application of the managerial principles, this thesis includes in the final part a brief case on Taiwan''s first experience of transferring silicon wafer production from abroad.