A study on Behaviorral Intention of conserving electricity for student'''' parents in a selected primary school.

• Main Authors: Chang, Huey-Yuan, 張惠元
• Other Authors: Lu, Chang-Ming
• Format: Others
• Language: zh-TW
• Published: 1996
• Online Access: http://ndltd.ncl.edu.tw/handle/63748673986217987506

碩士 === 國立臺灣師範大學 === 衛生教育學系 === 84 === The purpose of this study attempted to predict and explain the parents''''intention to conserving electricity on the basis of the Ajzen''''s Theory of Planned Behavior(TPB). In addition, comparison related with the relevancy of Applying theorism in predicting behavioral intention was made between TPB andTRA( Theory of Reasoned Action). This study consisted of 422 subjects who were selected by using clustersampling technique from students'''' parents in one primary school located inurban area. A questionnaire, developed by the autor of this study, was used togather data in 1995. Several major findings were as follows:(1)The attitudes, subjective norms, and perceived behavioral control could effectively predict the subjects'''' intention of conserving electricity.(2)Attitude, subjective norm, and perceived behavioral control showed to be related to appropriate sets of salient behavioral, normative, and control beliefs about the behavior.(3)The results of this study supported the hypothesis of the TPB and revealed that the TPB was slightly better than TRA on predicting behavioral intention of conserving electricity.