The Research of Core Competence and Strategy of Corporate Diversification

• Main Authors: Lee, MIN-TI, 李明泰
• Other Authors: LIU, CHANG-YUNG
• Format: Others
• Language: zh-TW
• Published: 1996
• Online Access: http://ndltd.ncl.edu.tw/handle/86998809911097127272

碩士 === 國立中山大學 === 企業管理研究所 === 84 === Because the game rule has changed in the industries, the resource -based model becomes more popular when enterprises diversify.Due to this reason, this research creates a practical model of diver -sification, which combines the concept of core competence and strategic intent. Practicing this model, enterprises can get growth by means of using resources well and diversifying in such a competitive environment. The research obtains some conclusions listed below： 1 .In the industries,it should be recognized that the game rule has become internal resource-oriented which was external market-oriented before. 2 .Enterprises should be viewed as a portfolio of core compe -tences instead of products. 3 .Diversification should be viewed as a mean instead of a final object. 4 .The selection of diversifying businesses should be judged by the criteria of skill transfer or resource sharing in the present or future. 5 .Due to the fact that all long-lasting competitive advantages are based on strong human resource advantage, it should be known that the leadership should be more people-oriented when managing a company.