| Summary: | 碩士 === 國立中山大學 === 企業管理研究所 === 84 === Because the game rule has changed in the industries, the
resource -based model becomes more popular when enterprises
diversify.Due to this reason, this research creates a practical
model of diver -sification, which combines the concept of core
competence and strategic intent. Practicing this model,
enterprises can get growth by means of using resources well and
diversifying in such a competitive environment. The research
obtains some conclusions listed below： 1 .In the industries,it
should be recognized that the game rule has become internal
resource-oriented which was external market-oriented before. 2
.Enterprises should be viewed as a portfolio of core compe
-tences instead of products. 3 .Diversification should be
viewed as a mean instead of a final object. 4 .The selection of
diversifying businesses should be judged by the criteria of
skill transfer or resource sharing in the present or future. 5
.Due to the fact that all long-lasting competitive advantages
are based on strong human resource advantage, it should be
known that the leadership should be more people-oriented when
managing a company.
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